Pravana strives to provide unparalleled, high performance beauty products from the best and most natural ingredients available. They have an altruistic, eco-conscious approach, including 100% biodegradable packaging and natural, nonharmful ingredients. They also have built in charitable contribution with 5% of their profits given back to fight cancer. Free of parabens, sulfates, cocamide DEA, formaldehyde, phthalates, and other ingredients used in other cosmetic products that have proven to be harmful to hair or the environment. Instead, they use botanical extracts and natural proteins mixed with modern nano-amino acids and micro-polymers for a high quality product healthy for the environment and the people living in it.